One store.
Every season.
TeamStore HQ makes the setup simple, then keeps your team store useful long after the first order.
The setup is straightforward
No order spreadsheets. No collecting checks. No short-lived ordering window that disappears when the season ends.
- 01
Create your store
Start with the team, school, club, or program you want to put online.
- 02
Customize your brand
Bring in your colors, logo, imagery, and the details that make the storefront feel like yours.
- 03
Add the right gear
Build a useful assortment—from custom uniforms and spirit wear to shoes, bats, bags, and equipment.
- 04
Share it with your team
Give athletes and families one reliable destination they can return to all season long.
- 05
Earn as they shop
Eligible purchases can put money back into the program without another fundraiser to organize.
The earning model is hiding in plain sight.
What families buy
Shoes, cleats, bats, bags, training gear, uniforms—the products athletes need year-round.
What changes
Those purchases route through the team store, creating an ongoing way to put money back into the program.
Stock the store around the sport
- Custom apparel
- Uniforms
- Footwear & cleats
- Equipment
- Bats & balls
- Bags & accessories
Questions we get asked
What does it cost to set up a team store?
There is no setup fee to create a TeamStore HQ store. The store is built around your program's branding and product selection, and the program earns on eligible purchases rather than paying up front.
How long does it take to launch a team store?
Most stores go live within a few days of the assortment and artwork being confirmed. The work is deciding what to carry and supplying your logo — the storefront itself is quick to stand up.
Can a team store stay open all year?
Yes. Unlike a fixed two-week ordering window, a TeamStore HQ store can stay open through tryouts, the season, tournaments and the off-season, so families can order replacement gear whenever they need it.
What can a team store sell besides apparel?
Custom apparel and uniforms, plus footwear and cleats, equipment such as bats and balls, protective gear, bags, training aids and fan gear. Carrying the equipment families already buy is what separates a team store from a spirit-wear shop.
Which brands are available through a team store?
Products from leading athletic brands including Nike, adidas, New Balance, Mizuno and Under Armour, alongside custom-decorated apparel and uniforms.
How does a program earn money from its team store?
Eligible purchases made through the store put money back into the program. Because the store carries equipment and footwear rather than apparel alone, the earning base is the gear families were already buying elsewhere.
Who runs the team store day to day?
TeamStore HQ handles the storefront, ordering and fulfilment. The program decides the assortment and branding, and shares one link with athletes and families — there are no order spreadsheets to manage and no cheques to collect.