What to stock in a team store beyond spirit wear
A practical assortment checklist for coaches and athletic directors building a team store, sport by sport, and the categories most programs leave out.
🏀 Basketball programs Basketball
Basketball
team stores.
Basketball spend concentrates in footwear — court shoes wear out fast and get replaced mid-season. Add practice gear and balls and the store covers most of what a program buys.
What the store carries
Built around basketball.
The gear a basketball family buys over a season — not just the spirit wear.
- Game and practice balls
- Court shoes
- Reversible practice jerseys
- Shooting shirts
- Knee and arm sleeves
- Ball bags
- Warmups
- Uniforms
Brands for basketball
The brands behind the gear.
Equipment brands ST1 Sports carries for basketball programs, alongside custom-decorated apparel and uniforms.
- Spalding Basketballs, hoop systems and backboards
- The Rock Basketballs
- Baden Balls, training aids and ball carts
- Frazier Sports Basketball scorebooks
Common questions
Questions about basketball team stores
What does a basketball team store carry?
A TeamStore HQ basketball store carries game and practice balls, court shoes, reversible practice jerseys, shooting shirts, knee and arm sleeves, ball bags and warmups alongside custom uniforms.
Which basketball brands can a team store carry?
Basketball stores can carry equipment from brands ST1 Sports stocks, including Spalding basketballs and hoop systems, The Rock basketballs, Baden balls and training aids, and Frazier Sports scorebooks.
Can families buy basketball shoes through the team store?
Yes. Court shoes are the largest single spend for most basketball families and get replaced during the season, so footwear is carried in the store rather than left to a separate retailer.
How does a basketball program earn from its team store?
Eligible purchases put money back into the program. Because basketball spending concentrates in footwear and practice apparel rather than spirit wear, a store carrying both captures far more of what families spend.
Can a basketball store cover more than one team?
Yes. A school or club can run storefronts for individual teams or a connected experience across sports, age groups and programs under one organisation.
Related reading
How team store fundraising actually works
A plain explanation of how an online team store puts money back into a program, what the money comes from, and where it typically falls short.