What to stock in a team store beyond spirit wear
A practical assortment checklist for coaches and athletic directors building a team store, sport by sport, and the categories most programs leave out.
🏈 Football programs Football
Football
team stores.
Football carries the highest equipment spend of any sport on this list. Gloves and cleats alone turn over multiple times a season across a large roster.
What the store carries
Built around football.
The gear a football family buys over a season — not just the spirit wear.
- Gloves
- Girdles and pads
- Mouthguards
- Cleats
- Practice jerseys
- Compression gear
- Footballs
- Equipment bags
- Uniforms
Brands for football
The brands behind the gear.
Equipment brands ST1 Sports carries for football programs, alongside custom-decorated apparel and uniforms.
- Wilson Footballs and team equipment
- Baden Footballs and training aids
- Champro Protective gear and team gear
- Gear Pro-Tec Protective padding
Common questions
Questions about football team stores
What does a football team store carry?
A TeamStore HQ football store carries gloves, girdles and pads, mouthguards, cleats, practice jerseys, compression gear, footballs and equipment bags alongside custom uniforms.
Which football brands can a team store carry?
Football stores can carry equipment from brands ST1 Sports stocks, including Wilson footballs and team equipment, Baden footballs and training aids, Champro protective and team gear, and Gear Pro-Tec protective padding.
Why is football the highest-spend sport for a team store?
Football carries the largest equipment spend of any school sport on a per-athlete basis, and rosters are large. Gloves and cleats alone turn over several times across a season, so the total flowing through a store that carries them is substantial.
How does a football program earn from its team store?
Eligible purchases put money back into the program. With a large roster and high equipment turnover, a football store that carries gloves, cleats and pads captures spending that an apparel-only shop never sees.
Can a football store handle a large roster?
Yes. There are no order minimums and no ordering windows, so a store works the same for a roster of forty as for a roster of fifteen, and each family orders what they need when they need it.
Related reading
How team store fundraising actually works
A plain explanation of how an online team store puts money back into a program, what the money comes from, and where it typically falls short.