What to stock in a team store beyond spirit wear
A practical assortment checklist for coaches and athletic directors building a team store, sport by sport, and the categories most programs leave out.
⚽ Soccer programs Soccer
Soccer
team stores.
Soccer families buy cleats, shin guards and balls every season, and goalkeepers buy more. The equipment is modest per item and constant across the roster.
What the store carries
Built around soccer.
The gear a soccer family buys over a season — not just the spirit wear.
- Soccer balls
- Cleats and turf shoes
- Shin guards
- Goalkeeper gloves
- Training cones and bibs
- Portable goals
- Practice apparel
- Uniforms
Brands for soccer
The brands behind the gear.
Equipment brands ST1 Sports carries for soccer programs, alongside custom-decorated apparel and uniforms.
- Voit Soccer balls and recreational balls
- Alumagoal Soccer goal hardware and accessories
- Pugg Portable training goals
- Baden Training aids and ball carts
Common questions
Questions about soccer team stores
What does a soccer team store carry?
A TeamStore HQ soccer store carries soccer balls, cleats and turf shoes, shin guards, goalkeeper gloves, training cones and bibs, portable goals and practice apparel alongside custom uniforms.
Which soccer brands can a team store carry?
Soccer stores can carry equipment from brands ST1 Sports stocks, including Voit soccer balls, Alumagoal goal hardware and accessories, Pugg portable training goals, and Baden training aids.
Can goalkeepers get their own equipment through the store?
Yes. Goalkeeper gloves and keeper-specific apparel can be stocked alongside the outfield kit, so keepers order from the same place as the rest of the squad.
How does a soccer program earn from its team store?
Eligible purchases put money back into the program. Soccer equipment is modest per item but constant across a roster — cleats, shin guards and balls every season — so the volume adds up.
Can a soccer club run stores for multiple age groups?
Yes. A club can keep every age group under one recognisable organisation while giving each team the products and pricing that suit it.
Related reading
How team store fundraising actually works
A plain explanation of how an online team store puts money back into a program, what the money comes from, and where it typically falls short.